SALES SUCCESS: Cold Calling and the Law of Attraction
Since the release of The Secret, many of my clients have asked if it's possible to be successful in sales without clearing work, especially for business issues that don’t seem so pressing. They have been converted to a new religion of feeling good and their wishes will come true.
The trouble is, as the world-renowned motivational and productivity expert Tony Robbins states, “You can’t just feel good and expect to get what you want out of life....the Law of Attraction is only ONE step, it’s a great first step, but it’s only one step.” Recently he shocked an audience in New York City when they just weren’t getting “it” and kept asking him questions such as “why weren’t you in The Secret?” and “what if I just stay focused on feeling good all the time, won’t things work out for me?” He told the audience that he chose not to participate in the movie because while the Law of Attraction does exist and we must use it, it’s misleading to think that’s all their is. His most shocking statement was “...because (expletive beginning with an S) happens! it’s what you determine at those moments that direct the course of your destiny!”
The truth is if we only focus on the good don’t clear out the negative, eventually the weeds will take over! In order to be truly successful, since we will always face new challenges, we need to develop the tools to deal with them and learn to make new decisions that help us to keep moving forward until we do reach our desired outcome. Learning to effectively work with the Law of Attraction is only ONE of those tools.
So when the clients who have called asking me to help them increase their sales without cold calling because they want to use the LOA I tell them that effectively working with LOA is most definitely a huge component of the work necessary to generate a sensational sales program, but it’s not the only one we need to use to manifest success in sales. In fact, I think good salespeople are really terrific manifesters, really great at managing their energies to be “in the zone.” And while there are always those examples of people who only get their business from referrals, or have a few big clients that are really all they will ever need. For “some reason”...they have businesses in which they don’t require cold calling to make new sales.
But, for the majority of people who have a product or service to sell, eventually, either sooner or later, most of us will have to speak to someone that we do not know and have not pre-qualified. And even if you don’t pick up the phone yourself, that’s still going to bring up all issues related to and underlying a fear of cold-calling. In fact, sometimes being caught off-guard with an inquiry is the most difficult cold-call challenge for most don’t expect to have an issue with someone calling us for business. And yet, it does happen. We receive the call and we should have the answers, the sale should be a slam dunk, but our energy fumbles and there goes the prospect. Cold calling issues really do affect each and every level of the sales process.
Tom is a terrific young guy, really eager and anxious to do well in his current job and overall career. He works for a small company, family owned, and has been there for a few years. His employer and coworkers really love Tom and his dedicated but fun nature.
Like most people with underlying stuck energy around the subject of sales, he spends most of his time on the aspects of his job he can control – management reports, meetings, accounting. He’ll fill his day with anything but going on a cold call. In fact, he spends most of his day working with current clients rather than even attempting to work with the warm leads his department already has on file!
When we spoke about cold calling for the first time, he stated that his company has enough warm leads to keep them busy. Immediately his physiology tensed, hinting at the anxiety and negativity around sales he was usually able to hide. “Really,” he tried to convince me, the sales just make themselves. In fact, we’re more of a customer service department rather than a sales department.”
So if his department is supposed to only do customer service, I prompted him, then why would he be called a Sales Rep? Why is a big part of his salary based on commissions? And why were those warm leads not just falling into his lap as closed accounts? In fact, his sales were beginning to really take a nose dive. He couldn't wait any longer, he had to figure out how to be successful or risk loosing his job.
We spent time clearing all the various aspects of sales including negative preconceived notions about how sales is intrusive or resented. And then the really big nugget of rationalization came thru: Tom was secretly trying to apply “the secret” using visualization only. No wonder why he was so frustrated and growing in fear!
LOA and visualization do work. The only trouble was, as Tony Robbins and Jack Canfield will tell anyone, since Tom had all these nuggets of stuck energy around the concept of sales, his Law of Attraction work was doing the opposite of what he wanted! In fact, he was attracted what he feared most...no sales.
Just as with Feng Shui, I advised him, the Law of Attraction simply is ALWAYS working. It doesn’t just start the moment we become aware of it. Rather, we’re always attracting what we are vibrating. And unless we clear the stuck energy and underlying negative programming around what we want to attract, we simply will keep manifesting what resonates with our stuck energy, not what we are working on in any Law of Attraction program.
Once Tom realized this, he was eager to clear his stuck energy – especially around the topic of using the Law of Attraction, because - as many novice “manifesters” do - he’d begun to become resentful that it wasn’t working for him.
We cleared things like:
“Even though I’ve been fooling myself that I could just think a thing and it would come true because I believed all the new books and tapes that have become wildly popular, and now I feel like those people lied to me and I resent their claims, nevertheless, I choose to love, accept and forgive myself and them because we were all doing the best we could.”
“Even though I didn’t realize that LOA is only one step in the entire manifesting process, and my fear of sales and especially cold calling made me want to believe it would be that easy, I choose to see that once I clear my fears, while there’s more effort needed on my part, sales actually can be easy and I can use the LOA to support my actions too, because I do love, accept and forgive myself.”
“Even though I only want to do the parts of my job that I feel comfortable doing, and my subconscious mind is helping protect me by making me think I’m far too busy to do sales, I choose now to love, accept and forgive myself and I now direct my subconscious mind to release all the distractions that keep me from creating the income I can have by working at the sales aspect of my job in correct proportion to all the other work I have.”
Slowly over a period of a few weeks, Tom began to report small victories such as having spoken to a few new people who had reached out to his company first and turned them into warmer leads, or having increased sales with already existing clients. Pretty soon, Tom was beginning to make actual cold calls and getting them interested in learning more.
So often we want immediate and stellar results, and our subconscious minds allow us to use the lack of those quick and dramatic results as evidence that our efforts aren’t working. But Tom understands that he’s planting seeds, weeding, nurturing and fertilizing his garden. He’s prepared to watch and tend as his garden grows into the mature crop it simply must become one day.
Tom has not yet made a hole-in-one, slam-dunk cold call sale. He is still working on the aspect of how much information and education his new customers need, and he’s using both his technical skill and the Law of Attraction to close the gap.
The important thing to note is that Tom’s overall commissions have grown steadily and in a noticeable amount. His sales team is working together more efficiently, effectively and overall sales are beginning to rise noticeably. He’s happy that his efforts, both the energy work and his actual daily application of the tools he’s learned – including now the Law of Attraction – are quite literally paying off...in Living Harmony!
Living Harmony teaches you the tools to clear the way to your whole and happy heart, which of course is the only place from which we can ever hope to create truly mutually beneficial and prosperious relationships.
Articles like this one are featured in Gary Craig's EFT Insights Newsletter, and are also featured on the EFT web site, www.emofree.com.
You can gain a lot from reviewing real examples such as this one, applying EFT as you read along. Most everyone can benefit from using Basic EFT (click here for the FREE Living Harmony Basic EFT Tutorial,) but for clearing continuing patterns and harmonizing your vibrational frequency to magnetize your manifesting goals more effectively, you can often greatly increase your success and reduce your effort by accessing support. Schedule your Living Harmony Sessions to help you clear away the hidden hooks in your own stuck energy and learn the Living Harmony 3-Step Maximize Your Manifesting Vibration Formula.
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© 2009, Cathleen Campbell, Living Harmony. All rights reserved.
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