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COLD CALLING
The thought of dialing a total stranger to sell services or products can leave even the most successful sales professional chilled to the bone, adrift in a sea of swirling negative emotions and thoughts. Up front and present are our fears, resentments, anxieties and a host of confusing energy. Yet for most in sales, there comes a time when warm leads either end or aren’t enough.
To keep a steady flow of new business and clients pouring into our pipeline we must be ready, willing and able to speak compellingly about our services and products to ANY lead, whether that prospect is standing in front of us or listening on the other side of the phone.
Cold calling isn’t just about phone sales, for it encompasses any situation in which you are speaking with a potential prospect who is entirely unfamiliar with you, your company and your products. For some, the phone offers a modicum of protection, whereas for others capturing the gaze of someone makes the contact less daunting.
Sales professionals in every conceivable industry have to “set aside” their feelings and thoughts in order to get busy making the sale. It’s a numbers game, they tell themselves. The nature of cold calling simply requires calling on a large pool of unqualified, potentially disinterested contacts in order to reach that one lucky moment when everything in the universe lines up and the gods smile down on us. Of course the problem we now know, is that we can never really “put aside” our feelings and thoughts. We don’t get to pick and choose which of our energy our contacts receive, they get it all. If our vibration conveys other than harmony, we actually pass on doubt and loose the sale!
We may have a winner of a script, and we may even have practiced our delivery until we can give the presentation in our sleep. But the contact will always get more than we bargain for, because they don’t just hear us...they can actually feel us.
“If you don't sell, it's not the product that's wrong, it's you.” Estee Lauder
Cold calling is one of the most interesting facets of sales from the energetic standpoint as it often combines a variety of challenging global issues in one big nasty stew of stuck energy. Often included in what stops the otherwise successful sales professional from successfully making cold calls is everything from a fear of public speaking to dreading rejection, from the resentment of having to “push” to the distain for being right back at square one each and every time. The issues include both right and left brain functions and can seem so overwhelmingly insurmountable that the average salesperson will do anything to avoid having to pick up that phone or walk into that networking meeting until it’s absolutely necessary.
The wonderful news is that if the product is good, and training is in place, most people can become amazing salespeople if they have the desire and can release the stuck energy of their negative feelings and thoughts. And of course, energy tools make these shifts so easy it sometimes astounds. Once our energy is cleared and we’ve installed positive programming by conscious choice, we emit such a sense of peace and confidence others are simply irresistibly drawn to us, our products and services!
In the sales process, having balanced and clear energy provides the client a sense of security, that key factor in every step of the process – from getting a first appointment to closing the deal. In fact, the clearer we are the more magnetic we become. And from this attractive state is when we can really create amazing results by introducing the Law of Attraction and other Universal Laws to buoy us up as we ride the waves of enthusiasm we generate with our prospects and new clients!
Regardless of your sales expertise or training level, if you aren’t supremely confident when it comes to identifying, contacting, presenting to and closing the cold sale, you too can let go of the negative paradigms that just don’t have to be true and instead fill up your prospect pipeline in Living Harmony.
Click here to read these case histories of actual clients who have created magnetically successful sales practices with warm and cold contacts.
Click here to read Living Harmony: Living Lessons articles about sales success.
Get started creating your own Sales Harmony now...click here to start your Living Harmony sessions.
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